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Principles of the Brose Group

As a specialist for intelligent systems in the car body and interior, we strive for a leading position in the market regarding technology, quality and costs. Our company values and conduct principles show our customers, business associates and the public what our standards are.
 
Against this backdrop, we have formulated guidelines which are embedded in our values, company objectives, and leadership and employee principles. These are binding for all employees worldwide.
Corporate values


Tradition and openness to change
As an independent family-owned company based on 100 years of tradition, our actions are characterized by long-term orientation as well as the will to actively bring about necessary change.

Internationality and regional commitment
As an internationally oriented company, we are aware of our responsibility and the cultural diversity at all our locations, with the focus on partnership and social awareness.

Success orientation and willingness to perform
We aim to be among the best and not to become complacent with what we have accomplished. This can be seen in every single employee’s willingness to perform.

Commitment and responsibility
Working in conjunction with business associates and within the company, we are reliable partners, we assume responsibility for our actions and abide by our agreements.

Reliability and honesty
We encourage a climate of openness and trust. In our relations with business partners and employees, we naturally respect each person’s dignity. 


Corporate objectives


Market Leadership
To be the worldwide market and technological leader in intelligent adjuster systems for vehicles.

Growth
To increase our business volume by at least 10 percent per annum to strengthen our competitive position even further.

Profitability
To achieve a five percent profit margin in order to finance our growth and secure our independence.

Quality
To satisfy our customers by providing products and processes driven by innovation, cost awareness and quality.

Speed
To streamline all decisions and activities enabling prompt and correct implementation.


Leadership principles


Communication
Our managers communicate actively, provide constructive criticism and are open to criticism themselves. They are equally frank when addressing unpleasant issues.

Decisions
Our managers find pragmatic solutions, make clear decisions and implement them promptly. They accept responsibility and do not make excuses.

Performance orientation
Our managers set high standards for themselves and their staff. They both challenge and empower their employees.

Role model
Our managers regard themselves as a clear role model for their employees. They place the emphasis on the task and not on themselves.

Visions
Our managers are well-informed, exhibit good judgment and inspire their employees with new ideas.


Employees' principles


Cooperation
Our employees work constructively together with their managers, colleagues and business partners. They create a positive working environment through their reliability and loyalty.

Personal initiative and responsibility
Our employees support the company’s objectives through their initiative and dedication. They are willing to assume responsibility and think beyond the boundaries of their own area of work.

Communication
Our employees actively keep their managers and colleagues well-informed in a consistent and timely manner. They are not afraid to address unpleasant issues either.

Quality
Our employees complete their tasks quickly and accurately and achieve high-quality results – whether in the office or on the shop floor.

Willingness to learn
Our employees are constantly developing their skills. They respond positively to new tasks and change.

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